BRAND PROFILE
Spice is the name of the brand. It is the first Caribbean fast food/streetfood. Spice's mission is to bring the vibrant and exotic flavors of the Caribbean to Europe. With our bold and tasty menu, we aim to ignite a sense of adventure and a passion for exploring the culinary world. We want to break the monotony of everyday meals and transport our customers to the sunny shores of the Caribbean. With our commitment to quality, authenticity and innovation, we seek to create an unforgettable dining experience that leaves a lasting impression on our customers' palates. Join us on this journey full of flavor, as we revolutionize the fast-food industry in Europe, one delicious dish at a time.
LOGOTYPE
a logo centered around a company name or initials. I chose to design a logotype because it is best for a new brand, and increases brand recognition by showcasing the brand’s name. Logotype makes a brand easy to remember by people and of course different from others.
Colorful - I chose to use some combination of selected color palettes to color the logo. a colorful logo to show a brand that is fun, casual, and friendly. SPICE is a food brand, that has a target market in the range age 20 - 35 y.o., so it is important to make a logo that is friendly and acceptable for them. The selected color palettes are a combination of vibrant, bright, and dark colors. This aims to convey that the brand's vision is brave to break the monotony of everyday meals (BOLD)
Style - The style of the logo is an asymmetrical, irregular shape and has sharp edges on each letter. This aims to convey the brand's vision, namely seriousness in creating a different eating sensation than usual (SERIOUS).
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Please put your insight in the comment section below about my work. Don't forget to follow me to stay connected with my project. If you are a brand owner. Let's talk about our next collaboration. You can send me a message via DM, Telegram, or Gmail : devipriyandari2018@gmail.com
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